Desi Hip Hop is a movement that empowers hip hop culture in the South Asian communities.

In collaboration with Fame House, we built a custom online publication platform that not only improved upon their initial performance bottlenecks but also content organization and readability limitations that were halting their readership numbers.

The site features a global audio player powered by SoundCloud, multiple news category layouts and an Events section that displays the upcoming events in the global community.

The design aesthetic features a bold and dark vibe that represents the underground hip hop movement and is enhanced by subtle micro-interactions and animations to further engage the users.

• Motion + Interaction Design
• Creative Development
• Front-End Development
• CMS Integration (WordPress)

• Custom WordPress theme
• Single page website via AJAX for continuous audio playback through SoundCloud
• Various post archive layouts based on post category
• Lazy load to improve page speed
• Trending module throughout the site that showcases the most popular posts for the week

Publishing

Fame House

• View Live Site