Desi Hip Hop
Desi Hip Hop
Desi Hip Hop is a movement that empowers hip hop culture in the South Asian communities.
In collaboration with Fame House, we built a custom online publication platform that not only improved upon their initial performance bottlenecks but also content organization and readability limitations that were halting their readership numbers.
The site features a global audio player powered by SoundCloud, multiple news category layouts and an Events section that displays the upcoming events in the global community.
The design aesthetic features a bold and dark vibe that represents the underground hip hop movement and is enhanced by subtle micro-interactions and animations to further engage the users.
- Motion + Interaction Design
- Creative Development
- Front-End Development
- CMS Integration (WordPress)
- Custom WordPress theme
- Single page website via AJAX for continuous audio playback through SoundCloud
- Various post archive layouts based on post category
- Lazy load to improve page speed
- Trending module throughout the site that showcases the most popular posts for the week
I am currently available to collaborate on new projects with ambitious brands and creatives.
Interested in chatting further? I’d love to hear from you.