Desi Hip Hop

An online publication platform that empowers hip hop culture in the South Asian communities.

Overview

Desi Hip Hop is a movement that empowers hip hop culture in the South Asian communities.

In collaboration with Fame House, we built a custom online publication platform that not only improved upon their initial performance bottlenecks but also content organization and readability limitations that were halting their readership numbers.

The site features a global audio player powered by SoundCloud, multiple news category layouts and an Events section that displays the upcoming events in the global community.

The design aesthetic features a bold and dark vibe that represents the underground hip hop movement and is enhanced by subtle micro-interactions and animations to further engage the users.

Services

  • Motion + Interaction Design
  • Creative Development
  • Front-End Development
  • CMS Integration (WordPress)

Highlights

  • Custom WordPress theme
  • Single page website via AJAX for continuous audio playback through SoundCloud
  • Various post archive layouts based on post category
  • Lazy load to improve page speed
  • Trending module throughout the site that showcases the most popular posts for the week

Type

Publishing

Agency

Fame House

Let's Collab

I am currently available to collaborate on new projects with ambitious brands and creatives.

Interested in chatting further? I’d love to hear from you.