Made In America is an annual, two-day music & arts festival held at the Benjamin Franklin Parkway in Philadelphia, Pennsylvania during Labor Day Weekend.

In collaboration with Layerframe, we built a web experience that solved technical inefficiencies, content management organizational issues and an unconventional browsing experience presented in the previous version.

The site serves as the central online hub for all information relating to the festival including the ticket sales, lineup, partners, experiences, press and FAQ.

The design aesthetic features a vibrant and youthful vibe that ties in the official colors of the USA and is enhanced by subtle micro-interactions and animations to further engage the users.

• Motion + Interaction Design
• Creative Development
• Front-End Development
• CMS Integration (WordPress)

• Custom WordPress theme
• CMS powers the MIA app via WordPress API
• Single page website via AJAX for a seamless browsing experience
• Detailed artist pages that include their photo, set time/day and social links
• A global announcement bar that displays the most pressing call-to-actions at a given time

Marketing

Layerframe