Nike Studio:NYC

An interactive web experience that serves as a virtual venue for the Nike community to connect and co-create with athletes, creatives and more.


Nike delivers innovative products, experiences and services to inspire athletes.

In collaboration with Something Special Studios, we built an interactive web experience to serve as the digital hub for their NYC brand activations. As in-person experiences were halted due to the pandemic, Studio:NYC was the online destination for interaction and exploration through workshops, games, shareable assets, artist collaborations, and forum conversations.

The web experience features a unique browsing journey as users move their way through a 3D tunnel. Each section of the tunnel represents an interactive page that the user could explore.

The content features reoccurring event programming highlighting cultural aspects of the NYC community as produced through the lens of Nike.


  • Front-End Development
  • Headless CMS Integration


  • Built with React on the Next.js framework
  • Integration of Craft CMS as the headless CMS for content
  • Integration of Discourse Forum as the headless forum platform
  • Membership-gated for Nike account holders


Interactive Microsite


Something Special Studios

Let's Collab

I am currently available to collaborate on new projects with ambitious brands and creatives.

Interested in chatting further? I’d love to hear from you.